An anchor link.

An anchor link is visible, clickable text in a hyperlink. SEO best practices dictate that anchor text is relevant to the page you linking to, rather than generic text. The blue underlined anchor text is the most common as it is the web standard, although it is possible to change the colour and underline it through HTML code. Getting your anchor text right increases the chance of someone clicking on your link, and helps search engines by giving them context.

A link.

anchor text describes the article being linked to and entices visitors to click. Even search engines understand that the linked article is relevant because the URL and the link text correlate. So, for example, if you were sent to link to any article, you might use the link/anchor text like this: what is anchor text? So, you link to other articles in a way that looks natural to the reader. 

A link (Sort of hyperlink) is an HTML object that allows you to jump to a new location when you click or tap it. Links are found on almost every web page and provide a simple means of navigating between pages on the web.

outbound link.

Outbound links are links from your website to another website. They are often used within content to add more context and to link a reader to another source that will add additional and important information to the topic at hand.An outbound link matters for your perceived E-A-T and more importantly for SEO in general. Your links help your neighbour, your supplier, your customer, and of course, your visitor. The more people contribute to SEO in general, the more you will benefit from it as well.

Within SEO, link plays an important role in driving organic traffic via search engines, especially in competitive Industries. When combined with strong technical SEO Foundations, great on-page SEO, excellent content, and a good user experience, link can be super effective at driving more organic traffic.

An inbound link

An Inbound is a link coming from another site to your website. “Inbound” is generally used by the person receiving the link. Inbound links, also known as backlinks, occur when another website links back to your site. Google views inbound links as an indicator that your site has high content, making these links one of the most important elements in Search Engine Optimization (SEO).          


 Backlinks (also known as inbound links”, “incoming links”, or “one-way links”) are links from one website to a page on another website. Google and other major search engines considered backlinks “votes” for a specific page.Pages with a high number of backlinks tend to have high organic search engine rankings.

 Backlinks offer better website SEO because they boost your website’s authority and can help you rank higher for target keywords in search engine result pages (SERP’s). Of course, while you should try to get as many backlinks as possible, the quality of the websites linking back to you matters more than the number of backlinks you have.

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