Types of Links

Anchor Text

Anchor Text or link text is a visible, clickable text or links. It usually appears in a different color and underlined than the surrounding text.

Anchor text can provide both search engines and users relevant contextual information about the content of the links destination. Search Engine Optimization (SEO) friendly anchor text is relevant to the target page.

What is a link?

Link or Hyperlink act as a connection between one site to another site. It is a highlighted, underlined word or button that is clickable. After clicking the link, another website or page open based on the link description. It is an easy and convenient way to lead your readers to the target websites. For example: “If you Click here you land in iPub Pro web page.”

Hyperlinks can assume any of the following appearances:

  • Text
  • Images
  • URLs
  • Controls (for example, a button)

Types of Links:

Inbound Link:-

When other website link back to your site or webpage is known as Inbound link. It also knows as Backlinks. Inbound links are helpful when you want the audience check your website and work from some other websites. The person receiving the link is the one who refers to a link as a backlink. It can help you higher in search.

Inbound links composed in two parts:

  1. The link of your site, which is the URL of your website.
  2. The anchor text which is highlighted and underlined in blue.

For example: Click here for siding repairs in Darnestown.

Fig. 1

Outbound Link:

It is a link, which connect a webpage of website to another website. In easy words, a link which is meant to take you somewhere else i.e. different website. You can add such links to provide a reference for facts, studies, or statistics. Providing a link to the original study adds more credibility to your content.

You may also need to add link when you add images from another website and need to give credit.

Fig. 2

Some of the advantages of adding outbound link:

  1. Enhance credibility
  2. Boosts value for readers
  3. Show relevance
  4. Generates backlink

For example: Want to do freelance work?

If you are responsible for creating content as part of your marketing efforts, there is a very good chance that you are also responsible for any outbound links that sit within these pieces.


A backlink is when one website links to another with an anchor text. Backlinks are also called inbound links because they represent another website’s traffic coming to your own site. Backlinks are considered an indicator of how popular your website is with users.

Backlink building is an essential part of SEO because search engines use them to help determine the authority and relevance of a page. Search engines decide how important a page is by the use of backlinks.

Benefits of backlinks

Backlinks can improve your rankings because they show value. The more high-quality backlinks you have, the higher your pages can rank on search engines.

For example: Backlink to SEO Packages

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