Before we dive into the various kinds of links used in SEO friendly blogs, lets understand what an SEO is , in brief.
SEO is simply Search Engine Optimization. It refers to techniques that help a particular website rank higher on SERPs(Search Engine Results Page) like Google, Yahoo and Bing. This makes the website more visible to people who are looking for solutions in terms of products, services, brands which that particular website can offer.
Lets understand this with a simple example.
You have written a detailed recipe on how to cook delicious white sauce pasta and posted it on the net. And you want that anytime someone searches for the recipe of white sauce pasta your recipe should be on top of all the recipes that appear on google. This is what SEO does for you. It helps in improving the visibility of your page/website on the SERPs.
Now that we know what an SEO is, lets understand what a link is and the different kinds of links used in SEO friendly blogs.
A link or a hyperlink is a clickable object on a webpage that leads from one page to another.Links play an important role in search engine optimization.The more links a website receives the better is the ranking in terms of visibility of the website.
2.AN INBOUND LINK
An inbound link is a link coming from another site to your own website.Google views inbound links as an indicator that your website has high-quality content,making these links one of the most important elements in search engine optimization.
3.AN OUTBOUND LINK
An outbound link is a link that points to other sites from your own website.They are also called external links.They are often used to provide more information about the article published.
A backlink is a link created when one website links to another.Backlinks are also called “inbound links” or “incoming links”.Backlinks are valuable for SEO because they represent a “vote of confidence” from one site to another.
Example: Backlink to SEO packages
5.AN ANCHOR TEXT
Anchor text is the visible, clickable text in a hyperlink. It allows users to navigate from one webpage to another. Anchor text is important because it can help search engines understand what a web page is all about.