Links and their role in SEO

Writing a Blog

Writing a blog requires knowledge of a set of tools that are crucial in co-relating a website with other content/domains on the internet. These tools provide both intelligibility and reachability to the content on a website. Besides, they help the visibility of the content on other websites as well.

Let us study some of these tools in detail, trying to grasp their function through examples, as and when required:

Anchor Text

An anchor text is a hyperlink or a clickable text that, when clicked, takes the visitor to a different page on the web. 

For example, the phrase “a hyperlink” is an anchor text. If clicked, it links you to the destination URL which hides behind the anchor text.

Anchor text provides context to both users and search engines. The link label indicates what a user will see on the linked page if he/she decides to click on it. On the other hand, search engines use the anchor text to index and rank web pages.

There are different types of anchor texts like URL anchor texts (eg., Generic anchor texts ( this link), Branded anchor text, Exact-match anchor text and Partial-match anchor text.


A link or a hyperlink is a connecting tool that bridges the content on one webage / website with that on another webpage/website. This way, a link keeps the internet unified, helping navigation through the internet. In effect, links are the threads that knit through the web, so that most things an internet searcher needs to follow in order to get clarification regarding the website are found handy.

Search Engine Optimization or SEO of a website depends on the quality of links it has. Without appropriate links such as Inbound links, Outbound links and Backlinks, a website would be anchor-less. So they are the signposts that determine the ranking of websites by Search Engines after receiving a search query.

Types of Links

Based on their destination, links are distinguished as Internal-External, Inbound-Outbound and Backlinks. It is to be noted that all these links take on their names in relation to the page that is the reference frame. 

Internal, Inbound, & Outbound Links

A link or hyperlink is a clickable object on a webpage that leads from one page to another. Links may visibly appear as text, images, or buttons.

We can classify links based on the destination of the link, whether it leads users to another page on the same site or a different website.

Internal Links

If clicking a link on a webpage within a website takes the user to a different page within the same website, then the link is said to be an Internal link. For example, on this page in this website with the domain name, if the user clicks on this link with the anchor text links and its types, the user will be taken to another page on this same website with the domain name Thus, though the link takes the user outside the page, it is only an Internal Link because it is still within the same domain

Backlinks or Inbound Links

Backlink or Inbound Link is more a name than a function. That is, with reference to a website, all the links bringing the user from other websites into this website are named Inbound Links. All the links of other websites, clicking which brings the users to your website, are the Backlinks or Inbound links for your website. For instance, with reference to, all the links from other websites bringing us into are labeled Backlinks or Inbound Links.

Here is a backlink with the anchor text SEO Packages taking to the url

Backlinks are crucial for a website in determining its ranking by Search Engines. Hence, these are the topmost tools in SEO. 

External or Outbound Links

A link that navigates a user on a webage in a website to a page on another website with a different domain name is called an External or Outbound Link. For example, if clicking a link on takes us into a webpage on the website, then, from the reference point of,  that link is an Outbound or External Link. 

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