The meaning of the word anchor is fixed, stable and firm. It could be anything which can be relied upon. In a similar manner, the anchor text is that part of the text in the link that stands out from the rest of the text. The users know that it can be clicked on, so it is a clickable text that appears in a hyperlink. To differentiate this text from the rest, it is usually blue in colour.

Importance of Anchor text

This text is an indicator to the user what kind of page they will be taken to after they click on the link. So, in that context the anchor text is a marker or an identity of the blog. Having said this,

  • An accurate and relevant anchor text can improve the search engine’s ranking on Google.
  • It can enhance user experience, as both search engines and users use anchor text to determine the contents of the linked page.
  • A relevant anchor text helps the Google algorithm understand the site structure and provides clues about how different pages are related to each other. 

For example, the anchor text “best schools in Mumbai” tells Google that the page that follows is about the best schools in Mumbai. 



The term link is widely used in computer networking to refer to the communication facilities that connects nodes of a network. Sometimes communication facilities that provides the communication channel that constitutes a link are also included in the definition of link.

In a website, hyperlink or link is an item like a word or button that points to another location. when you click on a link, the link will take you to the target of the link, which may be a web page, document or other online content. Websites use hyperlinks as a gateway to navigate online content.


A hyperlink or a link are important to SEO because there is a direct correlation between quality or quantity of links to your site and how much search traffic your site receives. for small businesses, more links = more search traffic = more customers.


Inbound link is a link from another website to a page on your website. An inbound link is composed of 2 parts:

  1. The link to the page on your site, which is just the URL of your page.
  2. The anchor text, which is the text that is highlighted in the link that gets people to your site.

For e.g., Africa by Toto- this is anchor text.

The link is in the code behind the anchor text, pointing to



Inbound links gives give search engines tons of information on how valuable and trustworthy a piece of content is online. an article with a lot of inbound links from established websites is trustworthy because those established sites are casting a vote of confidence by linking to that content.


Outbound links are links that point from your website to another. they are often used within content to add more context and to link a reader to another source that will add additional and important information to the topic at hand. some referred to outbound links as authority links which is a concept that comes from the fact that writers often use outbound links to back up information in their articles and link out to an authoritative sources.

Importance of outbound links in SEO

outbound links most definitely matter for SEO. The created link helps neighbors, suppliers, customers and visitors. more people contribute to SEO in general, the more the benefit from it as well.


A back link is when one website links to another with an anchor text. An example of a back link is any article you will find that links 2 another source or website.

Importance of backlink in SEO

Backlinks offer better website SEO because they boost the websites authority and can help you rank higher for target keywords in search engine result pages.

The cornerstones of SEO are keyword research, on page optimization and acquiring backlinks. Doing one without the others will hamper the result. Backlinks can also be good for creating awareness and driving traffic. Link building should be a major part of SEO strategy.


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