Anchor text is a visible, clickable text which links two web pages together. It usually appears in different colors and is often underlined. A named anchor is a text that links to a location on a page which gives relevant information about the topic being discussed on the source page, and is alternatively referred to as a bookmark, in- page link and jump link.
Example:- “ top” is a named anchor that allows the reader to return to the top of the page.
Anchor text provides context to both users and search engines. The link label indicates what a user will see if clicked. search engines use the anchor text to index and rank webpages. If the referenced website content is not relevant to the topic, this may cause less traffic as it accounts for bad user experience and the website will be pushed down because the linked content doesn’t add value for the user. Mindful use of anchor text increases the trust of readers on the content in the website, additionally it boosts SEO efforts by giving all the right signals to search engine crawlers.
A link is a word or group of words that act as a way to cross reference to other documents or files on the computer. Both images and text can be used to create a link. A link points to a whole document or to a specific element within a document. On webpages, hyperlinks are usually coloured purple or blue and are sometimes underlined.
Example: clicking on “thessaurus” on a definite page within YourDictionary.com provides access to lists of alternate terms for the queried word, covering its various shades of meaning.
Google primarily ranks the websites based on number of links a website has. Links from other websites as well as links from own site are important to SEO because there is a direct correlation between quality/quantity of links to the site and how much traffic thesite receives. For small businesses, more links is equal to more traffic and more customers. The basic concept was more links in a page then that webpage was to have good content.
Inbound link is a link coming from another site to your own website. “Inbound” is generally used by the person receiving the link. Websites that receive many inbound links are likely to rank higher in search engines.
Google views inbound links as an indication of high-quality content, making these one of the most important elements in search engine optimization (SEO). The main reason for link building is to boost site’s ranking in organic searches. The industry connections established through the link acquisition process will help the business to build relationships with other relevant industry professionals, link building is a positive step in overall brand establishment as the brand is able to reach new audiences.
Outbound links are links which are going to take you to alternative webpage or website. Most of the websites include outbound links.
Example: Hi, I am Banu and I work as assistant manager at capgemini.
When you click a link, it directs you to another webpage. The outbound link plays an important role in the onsite optimization process of SEO. In a blog a domain is added by using an outbound link. With this, the search engine coming to your website gets to know what is the category, content and niche of the website. This will increase the quality and people’s trust on the website.
Backlinks are created when one website is linked to another using anchor text, it’s called back link because it’s a link that points back to a website. If you are linked to other site, then you have a backlink from them.The total number of backlinks can often include from the same referring domain or multiple referring domains.
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Backlinks are important for SEO because it provides a path for people to find other sources of information on the same or related topics. Backlinks are especially valuable for SEO because they represent a “vote of confidence” from one site to another. Backlinks can also generate traffic, increase brand exposure and create better relationships.