An Anchor text, also known as a link text or a link title or a link label, is that part of the link which is visible to users and is the clickable text in the hyperlink. It is basically, the hyperlink text on websites that you can click to move from one Web page to the other. It can be considered as the piece of content describing the link. In the web standard, the blue underlined anchor text is the most commonly used one. Anchor texts should indicate to the user what kind of page they will be taken to if they click the link.

For instance, “”, in this “” is the target link and “what-is-html” is the anchor text.

Anchor texts, provides better understanding of the context of the linked webpage.It provides context to both users and search engines. Anchor texts are important as they give insight into something that the reader might find of interest to the reading.


A link, also called a hyperlink, is a clickable word, text, image or a phrase that leads users from one webpage to another. It is a way for users to navigate between pages on the internet. 

Links are an essential part of SEO. It is believed that the more links a webpage had, the more likely that webpage was to have good content. Links essentially can be considered as popularity votes and the more votes you get, the more popular you are on google.

In general, there are three kinds of links that are thoroughly explained below:

  • INBOUND LINK : It is a hyperlink which drives the customers from another website to your site. They are basically defined as links from other websites to the page on your website. For example, here’s an inbound link to our mentor’s blog.  

Inbound links help for your Search Engine Optimization (SEO). They basically give search                engines a lot of information about how trustworthy and valuable a piece of content is online.     

Outbound links are important as SEO’s are for everyone, so every webpage or website should      include them. In simple terms, if no website is linked out to other websites then the search engines like Google would face difficulties in doing their job.

  • BACKLINK : The links which take users from one website to another are called backlinks. They are also referred to as inbound links or incoming links. They are basically the indicators of how popular your website is with users. For example, click here to find affordable SEO packages .

            They are important both for SEO and end users as they are taken to different webpages of their          similar interest. The backlinks can improve rankings, boost your credibility, and help google find new pages.

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