Search engine optimization (SEO) helps a website rank higher in organic (or “natural”) search results, thus making the website more visible to people who are looking for a product or service via search engines. In order to get our website’s content to rank on the search engines, you need to have rich content. At the same time, there are multiple elements like anchor text and various types of links such as backlink/inbound link and outbound link on a website that you can control to make it easy for the search engines to index your content and understand what it is all about. Let us discuss them in detail
What is an Anchor text ?
An anchor text is a link text in HTML which is important for search engine optimization. It is the visible, clickable text in an HTML hyperlink. It provides context and information about the linked page. By default, an anchor text is blue and underlined. The first part of it is the main URL of the website. The second part of the anchor text is the description, i.e., the clickable text that appears as a hyperlink on a webpage, which is usually a keyword or phrase that describes the content of the linked page.
For example, SEO in the beginning of this article is an anchor text.
Importance of anchor text is that it tells the search engines what to expect when they follow a link. Link relevancy is one of the search engine ranking metrics and this is determined by the content of the web page and the anchor text.
What is a link?
A link, more appropriately called a hyperlink, is what connects web pages to other web pages. Links are essential components of the Internet. It enables the users to navigate between different websites and access the vast amount of information available online. There are two ways one can use links in a site – Internal and External links. Internal links are those links that point to another web page(s) of the same site while external links are links that point to a different website entirely. Let us discuss the various types of links for best SEO practice and their importance.
Backlink or Inbound link
A “backlink” (also known as “inbound links,” “incoming links,” or “one-way links”) is a link from another website. The backlinks helps search engines determine the most relevant keywords for a web page. A “backlink” is a link from another website. Backlinks are one of the most powerful ranking factors. They play a huge role in the success (or failure) of every website when it comes to organic search traffic.
For example, view best SEO Packages and Pricing.
The outbound link plays an important role in the onsite optimization process of SEO. They are links on your website that link out to websites with a different domain name. They point from your website to another.They are often used within content to add more context and to link a reader to another source that will add additional and important information to the topic at hand. Outbound links are important because they can impact the user experience and SEO.
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