About Anchor Text, Links and their significance in SEO

This article is about anchor texts, various link types and their significance in SEO.

What is Anchor Text?

Anchor Text is the visible, clickable text of a link. A good link’s text explains what the reader can expect if they click it. Correct anchor text increases the likelihood that someone will click on your link and also provides context for search engines.

Different types of Anchor text

Anchor text is relevant for both your internal links and your incoming external links. Below are different types of Anchor texts-

  • Branded links
  • The URL itself
  • Site name
  • Article or page title
  • Exact keywords
  • Partially matching keywords
  • Related keywords
  • Generic links: For example, ‘Click here’ and ‘Read more’ links. Try to avoid these

Example: Those with anchor text like “Importance and Benefits of Anchor Text” are more valuable than links that just say “click here.” The best links provide context around the link itself through the anchor text.

What is Link or Hyperlink?

Link or Hyperlink act as a connection between one site to another site. It is a highlighted, underlined word or button that is clickable. After clicking the link, another website or page opens based on the link description. It is an easy and convenient way to lead your readers to the target websites.

Links may appear in any of the following ways:

  • Text
  • Images
  • URLs
  • Controls (for example, a button)

What is Inbound Link or Back Link?

It is a link from another website to your website. Inbound links are also known as backlinks, incoming links, or in links. The term “inbound” is used by the person receiving the link.

 An inbound link has 2 parts: 

  1. The link to your page
  2. The anchor text to which it is attached
Fig 1: Inbound Links

What is an Outbound Link?

The outbound links are contrary to inbound links. These links take a person from your website to another website or webpage.

Outbound link is not just helpful in terms of SEO, but it helps in many other different ways too. Here are a few reasons why outbound links are crucial, and you should use them in your content:

  • Makes The Content More Valuable for The Reader
  • Improves Relevancy
  • Enhances User Experience
Fig 2: Outbound Links

Why are links important in SEO?

The technique of increasing traffic to a website or web page is known as search engine optimization, or SEO. It assists in directing traffic to a website to boost its visibility when users seek for its goods or services on search engines. Backlinks aid in increasing visibility, traffic, and sales as well as positioning websites higher in search engine rankings. Additionally, it demonstrates how authoritative and pertinent one’s pages are to the user’s search query.

Businesses that gain customers or make purchases using SEO typically have greater conversion rates. There are numerous SEO PACKAGES available to boost one’s ranking and business.

High-quality inbound links help in search engine optimization by transferring authority from the origin website to the destination website. SEO uses outbound links to high-quality pages by considering the higher relevance and usefulness of the content. Inbound links are used in SEO more than outbound links as they directly signify that other websites find the content to be valuable. Meanwhile, outbound links hint that the content presented to the readers is well-researched and of high quality.

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