On-page SEO techniques play an important role in getting massive traffic to the website from search engines. Writing and publishing a blog post, article or any type of content online can be a daunting task. After spending a lot of time and effort into your piece you have to worry about weather it would garner any attention or if it would reach the target audience intended for the piece. In order to make sure your blog post or article gets enough traffic and reaches a bigger audience you can employ SEO or search engine optimisation
What is SEO and why is it important
SEO or search engine optimisation is the process of optimizing websites so that they rank well on search engines through non paid searches. SEO is important as search engines use robots that trawl through web pages in order to figure out the content they contain and what the pages are about. They analyse the contents of the page, the code, and the images.
Search engines assess what the best result is based on what people are searching for. When someone searches, the search engines try to match the search with what’s in their index. The search engines use various signals in order to figure out in which order the content would appear. These signals are what SEO experts must master
What is on page SEO
On-site SEO, also known as on-page SEO, is the process of optimising features on a website in order to rank better and attract more relevant traffic from search engines (as opposed to links from other websites and other external signals, which are collectively referred to as “off-site SEO”). The term “on-site SEO” describes the process of improving a page’s content and HTML source code.
10 On-Page SEO techniques you must follow
Anyone who publishes content on the internet should know about search engine optimization as it is key to getting traffic towards your website. Here are 10 on page SEO tips you must follow in order to direct more traffic towards your website.
- Select keywords
Selecting keywords is important as it helps your website rank higher in searches on search engines such as google. One should select a few keywords and repeat them throughout the piece. That way it can rank higher in google searches
- Title tag optimisation
An HTML element called a title tag can be found in the section of every page on your website. The purpose of title tags is to give the user context for the page they are going to view. Only the search engine results page, the top of the browser window, and some social networking pages display the page meta title tag; yet, despite their minimal visibility, they are very important for SEO rankings.
Because they give visitors and search engines context for each page, title tags are crucial for SEO. They are among the most crucial on-page SEO techniques for helping search engines understand the subject matter of each page.
- Meta tag optimisation
Meta tags are those descriptions that give both the user and a search engine a quick overview of the content of the page. Although tags are a component of codes and are not shown on the search page, all users see is a brief summary of the website or blog. While writing this description, Google imposed some restrictions on website owners. The word limit for the title tag is 60 characters, and the word limit for description tags is 160 characters. Also included with these descriptions are URLs.
- Header Tag Optimization
A webpage’s headings and subheadings are divided by header tags, also referred to as heading tags. From H1 to H6, they are ranked in importance, with H1 typically being the title. A webpage’s readability and SEO are both enhanced by header tags.
When you include content into a header tag, you’re telling Google that this text is significant and that it should be used to help it understand the context of the page and provide searchers with results that are pertinent to their queries. Therefore, it’s crucial to check that header tags accurately match a keyword intent while utilising them. Google will have a tougher time interpreting a website if the H1 tag for a post lacks a keyword or if you include unrelated material in the H2 and H3 tags. That page won’t rank as highly as it could as a result.
- Keyword density & spread
The frequency with which a certain keyword appears on a page of material is known as keyword density. It is typically stated as a percentage of all the words on a page. Basically, this clarifies to both site users and search engines what a given page is about. You should, as a rule, have one focus keyword that is used as the main search term for your content.
However, you will also want to add a lot of secondary keywords because they improve how people understand the core issue as a whole. It is crucial to keep in mind that a lack of keywords or a low word count could be interpreted as thin material, which is frequently excluded from SERPs.
- Image optimization
You can use Canva to create attractive designs without using Photoshop.
Images are essential for making your content more user-friendly, appealing, and engaging, but they’re also key for SEO. They first provide significant contextual data to search engines. Additionally, faster page loading speeds boost user engagement and search engine rankings.
You should be familiar with the fundamentals of image optimization to provide your brand the best chance of success with SEO. In order to maximise user engagement, high-quality photos must be produced and sent in the proper format, size, and resolution. For search engine crawlers to scan photos and comprehend page context, it also entails appropriately identifying them.
- URL Optimisation
Both user experience and search engine optimization benefit from properly optimised URLs. URLs are among the many factors that search engines take into account when making decisions. Similar to page titles, URLs serve as a description of a web page to search engines and potential visitors; as such, they should be precise, alluring, and organised.
Every web page should be optimised for one particular keyword, and the URL should also contain the keyword. The most significant keywords should be included at the beginning of the URL because search engine spiders do not give words near the end of a URL as much weight. Never use too many keywords, though. Keyword stuffing is recognised by search engines, and they will punish your website as a result.
In URL phrases, it’s crucial to utilise hyphens to separate words for both user readability and search engine optimization. Because hyphens are perceived as gaps between words, but underscores are viewed as a single word, Google advises using hyphens (-) instead of underscores (_) in URLs.
- In-bound and Out-bound links
Due to the enhanced user experience and added context they give Google, both inbound and outbound links are crucial for SEO. Because people traverse the web through hyperlinks, the user experience, which makes up the first component of that equation, is important. Users would essentially be unable to locate and visit other pages without them.
The second part involves the exclusive algorithms used by Google. Prior to showing a page to users, Google requires a mechanism to evaluate the quality of each website. For this, Google chose to employ one of the main signals—external “votes of trust”—a more objective evaluation. These outside endorsements function similarly to citations in a scholarly setting, but on the internet, the signals are just hyperlinks.
- Including a Table of contents in the article
A table of contents is an important component of SEO. A table can let viewers to view a brief summary of your article or content for simple navigation when placed at the top of a page. They won’t have to manually scroll if they click on a heading link, also known as a jumplink, which will take them to the appropriate heading. This is crucial for user experience. Someone can easily discover their answer quickly when they land on a post with a table of contents. In contrast to a visitor who tries to scroll through the page in search of information but gave up before discovering the answer, this at least lowers bounce rate and may enhance dwell time or the likelihood of a “long click.”
- Rich content
Finally, the most important part of search engine optimisation is to have rich content. Rich content is especially important for SEO as it helps your website to rank higher in search engines. Your content should include paragraphs bullet points images videos etc. if your content is high quality, it will rank higher on search engines and attract more people to your website.
All of these tips can help you make your website rank higher on search engines and direct more traffic towards your content. An optimised website has a higher chance of attracting more visitors and generating more revenue. Once they have found your website through a search engine, people are also more likely to share your brand on other social networks like Facebook or Instagram. Without a question, SEO is important for the development of your brand. the more organic (also known as unpaid) web traffic your site receives, the higher you rank on a search engine for a variety of high-volume keywords. That’s all there is to it.